National Wildlife Federation

Registered Name
National Wildlife Federation
Tax ID


The National Wildlife Federation is the United States' largest private, nonprofit conservation education and advocacy organization, with over six million members and supporters, and 51 state and territorial affiliated organizations.

Source: Wikipedia


Annual Budget
August 2019
+5% Growth
Program Spending
Fundraising Spending
Management Spending


Conservation Advocacy


1. A part of the federation's conservation advocacy efforts in 2018 were dedicated to advancing a campaign to build public awareness and support of efforts to reverse the decline of wildlife populations in the united states. Our efforts pulled together diverse groups to understand the wildlife crisis in america and advance solutions to be undertaken by private land owners as well as state, local and federal governments. In addition, the federation worked to protect key environmental programs, regulatory protections and keystone environmental programs from being weakened or dismantled.2. The #savelacougars campaign, being led by the national wildlife federation in collaboration with partners such as the national park service, reached a milestone this past year with the wildlife crossing project entering its final design and engineering phase. This structure will help mountain lions and other wildlife safely cross over one of the busiest freeways in the country. Once completed, it will be one of the largest such crossings in the world, serving as an international model for urban wildlife conservation. 3. Working with our state level affiliates and coalition partners, we played a key role in ensuring strong conservation provisions in the 2018 farm bill. We also blocked efforts to expand the habitat-destroying ethanol mandate.4. Continuing to build on our successful, peer to peer farmer outreach program, we supported nine teams of "cover crop champions" across six states last year. Through our financial support and training in outreach and messaging, we estimate that farmers in the upper mississippi river basin and in pennsylvania tried cover crops for the first time on at least 60,000 acres, improving water quality in the mississippi river and chesapeake bay. We also provided messaging training to over 1,300 conservation outreach professionals. 5. The federation improved a major migratory route for mule deer in the red desert-to-hoback wildlife corridor and worked with affiliates to secure wildlife-corridor protections for the upper rio grande watershed. We also retired 161,000 acres of grazing allotments in utah and idaho, to the benefit of bighorn sheep and other wildlife, including the 75,000-acre hartnet grazing allotment within capitol reef national park in southern utah.6. The federation played a role in helping achieve funding for state, federal, and tribal wildlife managers; secure wildlife migration and movement corridors; respond to invasive species and wildlife diseases; and strengthen the migratory bird treaty act and other environmental laws.7. The federation vigorously defended the clean water act from legislative and administrative attacks, successfully defending protections for millions of wetland acres and stream miles nationally, and celebrated a major victory in the courts for our north carolina affiliate and other allies. We also set the stage for the clean-up of lake erie, long plagued by toxic algae, and, with help from the business community others, for the decommissioning of the aging mackinac oil and gas pipeline, which threatens a vulnerable area of the great lakes. 8. The federation's advocacy on the 2018 water resources development act achieved important provisions that require the u.s. Army corps of engineers to take natural approachesand not just hardened/structural infrastructure into account when considering project alternatives for flood risk reduction, ensure independent external peer review of corps projects, and authorize a critical everglades restoration project. The federation also successfully defended against language that would have rolled back environmental review for corps projects and expedited harmful projects, including the proposed one lake project on the pearl river in mississippi. 9. Following our 2016 advocacy for $100 million to help flint, michigan improve its drinking water, the federation's urban initiative program continued to build the community's capacity for self-advocacy in state and federal venues. We also laid the essential groundwork that will allow us to fully engage our tribal partners to safeguard their cultural and ecological priorities as water-management decisions are made for the colorado river. 10. The eventual recovery of salmon in the northwest was hastened in 2018 by a court order, prompted in part by long-standing litigation initiated by the federation to spill water from eight dams in the lower snake and columbia rivers. The federation and its allies also blocked a move to prevent listing of the sage grouse and secured support for restoring grizzlies in the north cascades. 11. In texas, the federation prevailed in a legal challenge to secure flows for the lower colorado river. In montana, we launched an initiative to restore beavers to key headwaters areas, which will help retain water at high elevations and improve late-season flows, an important climate adaptation measure for the west. 12. The federation is leading efforts to increase the resilience of coastal communities, with new "living shorelines" work along the atlantic and gulf coasts, post-superstorm-sandy marsh restoration work in massachusetts, community resilience efforts in new jersey and texas, and major advances for an unprecedented, large-scale wetland-restoration project in louisiana. 13. Working with new jersey, new york, and massachusetts affiliates, our efforts to promote offshore wind as a clean energy source have paid off with over 8,000 megawatts (mw) of state commitments, new federal lease areas identified, and over 1,400 mw of specific projects approved across the east coast. 14. In 2018, the federation was able to make meaningful progress to advance or protect climate change policies. The federation secured passage of farm bill provisions to enhance soil carbon sequestration and separate legislation to provide more federal funds for forest management that prevents megafires; generated tens of thousands of public comments in defense of greenhouse gas limits for power plants and oil and gas facilities; successfully protected methane emission standards in court; educated the public via an interactive online map and other products that illustrate the link between worsening natural disasters and climate change; convened bipartisan, multi-stakeholder dialogues on both carbon pricing policy and wildlife-responsible wind development; and helped secure bipartisan co-sponsorship of key climate legislation. After years of political deadlock in the global climate talks, the federation also successfully persuaded negotiators to agree on how countries can work jointly to address emissions from agriculture, including adaptation and resilience.15. The federation successfully convinced 23 of the world's major food companies to make a pledge and mobilize efforts to halt deforestation and habitat loss in the brazilian cerrado the largest wooded savannah in south america (500 million acres, with thousands of endemic species). Over 80 additional companies joined the pledge, including investors representing $5.5 trillion in managed assets.16. The federation secured key improvements in a global set of monitoring rules, now being tested by over two dozen major companies, to prove their food products and other supply chains are free from deforestation and other impacts on high carbon forests with rich wildlife habitat. The federation sponsored the development of a new monitoring tool, called visipec, which for the first time enables brazilian meatpackers and retailers to trace cattle purchases back to their origin location, check for recent deforestation, and avoid producers who deforested.

Education Outreach


1. The federation made major strides in our multi-pronged effort to cultivate the next generation of conservationists, reaching 11 million children through our schools work, our partnerships with urban parks, and our publications; expanding our careers-focused eco-leaders program to 2,600 young people; and introducing natural play areas in 31 early-childhood sites in colorado. We also advanced climate literacy, distributing our noaa-endorsed curricula to 10,000 teachers and helping thwart a heartland institute climate-science disinformation campaign. 2. Our habitat-focused work with communities continues to thrive, with 19 new cities seeking certification as community wildlife habitats; 100 new cities signing the mayors' monarch pledge, 10,000 new homes and businesses certifying their properties as wildlife habitats; and 1,000 new schools adding wildlife habitat to their campuses. The federation also supported the greening of 300 additional college campuses.3. The federation helped secure more than $440 million for restoration efforts in the great lakes, the chesapeake bay, the delaware basin, and the gulf coast, and $225 million for environment-based education programs at epa, noaa, and the department of education. We also were leaders in the campaign for the wildfire funding fix, which will enable the forest service to invest in forest and wildland restoration on its 193 million acres.

Membership Education


1. The federation continued to build the conservation army through outreach and coalition work across the country. A notable example is the federation-organized great lakes business network, which used its considerable muscle to support the decommissioning of the mackinaw straits pipeline. 2. The federation held the second women in conservation leadership summit in March 2018. The summit empowers women's leadership in the conservation movement through building community, developing leadership skills, and intentional inclusion. It was open to participants from beyond the federation family, and drew 350 women representing 125 conservation and environmental organizations, businesses and funders. Additionally, the federation has made significant progress engaging women in the fight for conservation by launching artemis, a women's initiative which empowers sportswomen in conservation.3. The federation produced the wood furniture scorecard which ranks the largest furniture retailers in north america on the sustainability (including impacts on wildlife habitat), of their wood sourcing policies and whether they are implementing them. 4. In 2018, the federation created a staff-led diversity, equity, inclusion, justice (deij) steering committee consisting of 24 staff of all levels across the organization. The committee planned and convened an in-person "launch" to strengthen relationships and increase member competency, created the federation's official deij statement that is published on our website, and began approaching deij with the theory of change model to increase the effectiveness of our efforts. Regional teams grew and expanded in 2018 in order to further deij goals throughout the country.


Kathy Hadley Chair
Bruce Wallace Past Chair
Deborah Spalding Past Chair
William Houston Chair Elect
Karen L. Wagner Treasurer
Benjamin P. Kota Secretary
Malea Stenzel-gilligan Asst Secretary
John E. Ashley Assistant Treasurer
Mustafa Ali Director
Miranda Ballentine Director
Michael Bartlett Director
Brian Bashore Director
Paul Beaudette Director
William Benton Director
Alan Blinken Director
Clark Bullard Director
Laura Davis Director
Dianne Dillon-ridgley Director
Allyn Dukes Director
Veronica Eady Director
Eric Freyfogle Director
Scott Gilmore Director
Carole Buie-jackson Director
Brianna Jones Director
Jerry Jung Director
Cody Kamrowski Director
Koalani Kaulukukui-barbee Director
Frederick Kowall Director
Jay Lanier Director
Catherine Novelli Director
Brian Preston Director
Rebecca Pritchett Director
Norm Ritchie Director
John Robbins Director
Phillip Roos Director
Seth Ross Director
Kent Salazar Director
Truman Semans Director
Paul Sloan Director
Rob Speidel Director
Siva Sundaresan Director
Gloria Tom Director
Mary Van Kerrebrook Director
Beth Viola Director
Nicole Wood Director
Collin O' Mara President
Kevin J. Coyle VP Education & Training
Thomas H. Sellers VP Philanthropy
Robert Harper Executive Publisher
Maureen P. Smith Associate VP, Corp Sponsorships
James S. Lyon VP of Conservation Policy
Andrew P. Buchsbaum VP Conservation Action
Barbara J. Bramble VP International Wildlife
Susan R. Kaderka Regional Executive Director
Source: IRS 990