U.S. National Whitewater Center
Overview
The U.S. National Whitewater Center (USNWC) is dedicated to the promotion of the active lifestyle. Since 2006, the USNWC has been promoting access to the outdoors for all levels of participants through its 30+ land and water-based activities, outdoor instruction and certification programs, festivals, races, films, and various outdoor events throughout the year. Whether you visit the Center’s 1,300 acres on the Catawba River or engage in the brand’s mission through one of our off-site initiatives, the USNWC empowers guests to play, relax, and learn outside.
Financials
Programs
The usnwc facilitated approximately 540,000 activities with approximately 180,000 guests who purchased sport passes. Sport activities included whitewater rafting, flatwater kayaking and paddleboarding, climbing, ziplines, adventure courses, mountain biking, rappelling. In addition, the usnwc facilitated approximately 14,000 other activities with non-pass participants. These non-pass activities included whitewater kayaking, swiftwater rescue, teambuilding, canopy tours and youth camps. Uswnc guests included groups (e.g. Businesses, clubs, scouts, churches, military, schools) and individuals (e.g. Families, friends). Total traffic to the usnwc was approximately 980,000 in 2017, which included the activity participants as well as guests who enjoyed the 40 miles of trails, the 10 festival events, the 58 music events, 81 race events. Guests were exposed to the active, outdoor lifestyle, experienced adventures, met personal challenges, and enjoyed nature and its surroundings.
